about

John Waltmann is a digital media specialist who has 10+ years experience in the industry throughout positions located in Minnesota, New York City, Florida, and New Zealand. His passion and thirst for all things digital is what gets him up in the morning. (That, and a good cup of coffee.)

After graduation at 18, John found his love for music, and started a rock band, Four Letter Lie, with long-time friends. Less than a year into writing music and playing DIY shows, the band was picked up by independent record label, Victory Records.

Over the span of the band's career from 2004 - 2014, Four Letter Lie released 3 full length LP's and 3 EP's, played over 1000 shows nationally and internationally, including performances at Taste of Chaos, Warped Tour, Bamboozle Festival and many more. Throughout those years John was responsible for all touring, marketing, merchandise, and financial matters for the band. This included legal processes for visas and work permits, completing contract negotiations and business transactions between the record label, booking agent, and artist managements.

This hands-on experience drove him to pursue a career in the business side of music. In 2010 John moved to Brooklyn, NYC to work for an independent record label called No Shame. In 2014, John moved to Tampa, FL where he worked for live show production and talent booking company Mishu, based in Miami, FL. He was head of Marketing and Media Management for the 2 yearly festivals produced by the company, House of Creatives Music Festival and Isle Of Light Music Festival. 

Now residing on Waiheke Island in New Zealand, a quick ferry ride outside of Auckland, John’s experience spans across media, retail, ecommerce, and music software brands with global presence:

Jan 2023 - present
Google - Industry Manager - Retail

Jan 2022 – Dec 2022
Serato - Senior Growth Marketing Manager

Oct 2019 – Dec 2021
Icebreaker - Global Digital Performance Marketing Manager

Aug 2018 - Oct 2019
YoungShand - Digital Media Lead

Sep 2017 - Aug 2018
Auckland Live - Digital Marketing Coordinator

Sep 2014 – Aug 2015
Symphonic Distribution - Client Opportunities Manager

Aug 2011 - Jul 2017
Mishu Music - Media and Marketing Manager

media certifications
facebook blueprint certified buying professional
google: search, shopping, display, analytics

awards
2021 Google Honours In-house Category Winner - Best Use of Paid Search