media + marketing + digital
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Digital Media Campaigns 2018 and 2019

Below is a collection of brand campaigns in which I was the Digital Media Lead at YoungShand over 2018 and 2019. The channels included a variety of TTL activity driving mass scale awareness and performance in New Zealand.

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Campaign: Quit For Your Pets
Lead Role:
media planning, media buying, optimisations, reporting
TVC: view here

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Campaign: Protect What Makes You Feel Lucky
Lead Role:
media planning, media buying, optimisations, reporting
TVC: view here

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Campaign: The World’s Biggest Reserve Bench
Lead Role:
media planning, media buying, optimisations, reporting
TVC: view here

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Campaign: Always On
Lead Role:
media planning, ecommerce digital performance, reporting
Website: view here

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Campaign: Tūrama Festival 2019
Lead Role:
social media planning, media buying
Recap Video: view here

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Campaign: VJET
Lead Role:
media buying, optimisations, reporting
TVC: view here

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Campaign: Kiwi’s Love Kiwi Bacon
Lead Role:
media planning, media buying, optimisations, reporting
TVC: view here
Awards: Colmar Brunton Ad Impact Award

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Campaign: Always On
Lead Role:
media planning, performance media management, reporting
Website: view here

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Campaign: Crew Swap
Lead Role:
media planning, media buying, optimisations, reporting
TVC: view here