House of Creatives - Palm Springs, CA

ABOUT

The House Of Creatives is a creative platform focused on exclusive, niche experiences that center around collaborative performances and producing compelling media content. These distinct experiences allow the artists involved a unique opportunity to collaborate with other creatives in a magical, raw environment.

The HoC headed to Palm Springs, CA surrounding the environment and lifestyle happening at Coachella Festival to host a unique live recording studio session platform featuring 14 artists across 3 days. 

You can view all the finished videos on YouTube here.  

Additional past creatives include: Dave1 of Chromeo, Mod Sun, Classixx, George Clinton, Miami Horror, Poolside, Theophilus London, Yacht, YUNA, White Arrows, Mystic Braves, Shiny Toy Guns, Mini Mansions + many more

MY ROLE

I was given the responsibility of curating all artists featured across the 3 days and finding and securing the property mansion in which we built a custom stage and interview setting for filming purposes. Once on site, I managed 6 additional employees: 2 sound engineers, 2 video editors, and 2 cameramen in which we filmed 2 professionally mixed songs of 3 bands per day across 3 days. We also accompanied the live track recordings with interview featured videos.

To give the band's fans an in depth look at this unique event, we mixed and mastered 1 song, completed post production video editing of each band, and released these videos within hours of the actual recording.

We were able to gain realtime traffic through social media efforts, and a strong SEO return based on our location and timing of the large Coachella Music Festival.